Question 2

This is a video of differant screen shots our all of our work Our DigiPak, Magazine Advert and Music Prmotiona video the script is as follows.

Welcome to my video on our Digipak Magazine and promotional video. We will look at the magazine advert first.

This was the advert we settled on, we liked the design and the way in which it was set, this is the typical stance for the 4 kicks, we made the outside black to give it more effect on the audience, we added a release day of the album and the album name, we also added the 4 kicks official website address and also 2 reviews from typical people who would rate and listen to our music. We chose MTV and Q as they would be the most likely candidates to promote our band through.

This is another advert we liked but perhaps it was a little too dark but it was still eye catching and it also has the red writing which is a signature of the 4 kicks. We will now move on to some screen grabs from our promo.

This first shot is of our lead singer and this shot was taken from the side slightly, the shot was head height and showed the typical background of them in the back, the light on his face is very similar to what you may see from a professional video.

The second shot is part of the narrative as our other shot was performance. This is an effect we found on the program final cut. We liked this as it shows back in tie when they were so happy together and they loved each other. This was a hand held shot from Kingston but it gave it the home video effect the type of shot you would get from a home video. This also says memory 1 which he is looking back on a memory her and he had together.

This shot is on the lead singer with a ghost of the guitarist over him, we created this shot with final cut as well and we used the opacity on this to help us with what we was trying to accomplish. This is the type of shot transition that you would get in a professional video. These two shot on is from head height looking at the lead singer and the other bit of a low shot concentrating on the guitarist playing and what he is doing with his figures.

This shot shows the whole band playing and singing together and working their magic with the music, this shot is a high angle looking down the band playing this shot was created with the use of a forklift and a cage in which we send the tripod up and filmed the band playing. This shot did have it difficulties.

The shot here show 3 layers of film with the drummer in the back the guitarist 2^nd and then the lead singer in front it is sort of in a hierarchy order. This was a hard shot to compose and put together as all of the shots had to have the right opacity so you could see them all and in the right order.

This shot show a close up of the drums it is a close up on the drums with a low angle shot looking down onto them, the main focus of this shot is to see the drummer and the way he is playing the drums, we liked this shot as you go to see the really magic that the drummer does with the drums.

This shot here shows the guitar player, this shot concentrates on his hands and what he is playing in the guitar, the guitarist is playing, if you used the crosses on this image you would see that the hand and the strings are in the centre box and are the main focus, this shot was used as many professionals also use this shot.

This shot was from a scene where she just woke up and saw him standing in the corner, we used our fingers on the lens of the camera to simulate eyes opening and seeing him in the corner, we though this shot was effective as it showed, the contrast of him being there and her just imagining him there. This shot was from the bed and it went up and then over to the corner.

This next shot here is that you see he has gone and it is just an empty corner, this shows what was written above that really it was just a figure of her imagination. This shot was also from the bed and was a handheld shot.

We used another of the opacity and cross fades here as you can see the drummer and the lead singer together, so for we have had the guitar and the lead singer, all of them together and then finally the lead singer and the drummer. We do like cross fading as it shows skill and also it is a good way to cross from one clip or shot to another. This is a mixture of two shot one is shot at head height of the lead singer and the other the tripod was lowered to shoot the drummer but was still a straight shot with no angle.

This was one of the performance shots and it is of our female actress looking into the mirror sorting her makeup out and then he comes up behind her and she see him but he isn’t really there, she turns around and he is gone giving the impression that she misses him and thinks about him. This shot was taken from behind although it was hard to not get the camera in the mirror.

This shot here is when she can see him and she is squinting to see if he is really there, this shot was hard as our lead actor could not be seen before he entered and that the camera was not seen by the mirror also, this shot is similar and in the same position as before but with the male actor as well. The shot was composed by putting the camera in the tripod and then shooting from a head height, point of view shot form an overseer.

This shot is where she turns around to see if he is there and doesn’t see anyone and that she is just imagining him there, this was also hard to do as we had to get rid of the male actor without you seeing him leave. This shot here is an unusual choice of shot but we believed it worked. This was of the girl in the background throwing her ex-boyfriends clothes out and she is still thinking about him. Meanwhile he is stood in the foreground singing to us about how she cheated and lied to him. With this shot you have to imagine that she cannot see him and that he is a ghost from the past.

This shot here concentrated on the drummers hands and how he was playing the drums, this was a good shot as it shows the speed of the drummer’s hand that that it is that quick and precise that the camera cannot catch it and leaves this interesting blur.

This shot was a high angle shot looking down. You can see that the main focus of this is the drummer and what he is doing. This shot here is an over the shoulder shot of the girl holding her ex-boyfriends watch and crying over him, sat on the bed think about what she has done. This was an effective shot as it extended our already vast shot range and also looked good in this particular piece as it was like looking into her life now that he has gone for good.

This shot was of her thinking about him in the kitchen and he is singer directly at her but she cannot see him because he is still a ghost. This shot did take a long time due to the actors finding it hard to concentrate when they were in such close proximity. We eventually got the shot although we did have to put the camera on the worktop and view this from the side as it was the only logical place where it could go, this could also be classed as a 2 shot was there was the 2 actors in the shot at the same time.

This was another of our video camera hand held shot that showed the times they were happy together and what they got up to ion the sofa, this was a good shot as it was looking back at the good times. This shot was a normal shot although we added a feature found on final cut to make it look like an old video camera that had all of the features on it.

This shot is the same setting as the over the shoulder watch, except we panned around her and looked directly at her crying and looking at the watch, while he was stood behind her looking at her crying over this watch. This was a good shot but it was hard to do the pan as we have a wheelie chair with very stiff wheels and it was a bit shuddery but we eventually got it right and it made an effective shot.

This shot was back to the performance with the focus on the drummer foot and the bass drum and him taping in time, we also used this shot in our preliminary task and we thought it looked effective and was a good shot to use, many professional also use this type of shot, this was a very low shot where we had to hold the camera very close to the warehouse floor.

We liked this shot as the steam was coming out of Kingston’s mouth and it looked very effective as the shot was taken in the cold warehouse and your breathe could be seen and we though it gave the shot another dimension. This shot was from the tripod at a normal head height, we though a close up work to really focus on this shot of the steam coming from within our lead singer. The items in the background show that it is a typical warehouse.

This was our finishing shot when they had finished the song, this was where Jamie threw his drum sticks in the air and Kingston and Joel threw their hands in the air and walked out of the shot, we liked this shot as it was conventional to an indie genre at the end they perform something like this. This shot is of the entire band together and then they walk out of shot.

 This is our DigiPak, this took quite a lot of work but as soon as we had the sizes of what was needed we set to work. We used images that were conventional to the band to show them off to their full potential, we used images that would be easy recognisable and would establish them so in years to come they would see that image and then recognise the band, this is like brand awareness e.g. if you see the yellow M you automatically think its McDonalds. We did use quite a lot of effects on the images to make them more appealing to the human eye, we did this by using Photoshop, there were many effects in which we could use for this by we decide to go for many of the same so the images were not too dissimilar from the others. On the back we had the song titles and we also added a little logo, catalogue number, barcode, website and when the cd was produced. This gave it a more professional look. On the other panels apart from the front we had images that were taken throughout the shooting of the promotional video.  Final on the front of the DigiPak we had the band name, the compact disc logo, the parental advisory logo and the album name, we felt that this also gave it a more authentic and professional look.