Question 1

We have created a music video in which we have both performance and narrative, the video switches between both of the conventions like most music promotional videos that we have seen. Our music video was called ‘I never get lost except by your side’ and was written and performed by 4 Kicks who are based in Scunthorpe Lincolnshire. We had to pick a song from an unsigned band, we found a band on unsigned.com and they were fairly local to our location still in Lincolnshire, we also had to create a DigiPak ad also a magazine advert which linked into the bands image. They do not have a promotional video for their piece of music and so we had to analyse the lyrics and all come up with idea that we could use to create a video for this soundtrack.  We all thought that it sounded like the girl had cheated on the man several times and that that she had not treated him like he treated her and also that he was looking at her life like he was a ghost watching over her with these ideas we started to plan our storyboard.

 The point of the promotional video, the DigiPak and the advertisement is to promote the band and for them to be recognised, we would need to promote the band as they are going to need their target market to recognise them and to listen to their music and buy the songs. The music promotional video gives the audience a perspective of the artist or band and it shows their interpretation of the lyrics and what it means to them as it they can have different meaning to each individual. A promotional video gives the audience an aesthetical value as well as enjoyment for the ears, the point of one is for this purpose, in a music video you expect to see a variety of shots of both the band/ instruments and the storey it is portraying or just different shots of each if it only focuses on 1 aspect of a music video. The music video depending the style and beat should move accordingly, if it is a fast paced rap song the video should be fast paced but a slow country song should be slow and steady, with long time length shots with slow transitions. The mis- en-scene also is key to a successful music video; the distance of the shot also depends on what style the song is.

The narrative is important in a video to show what the lyrics suggest and the interpretations of the band or artist.  There are 3 types of narrative, illustration, amplification and disjuncture. Illustration is when the lyrics and the narrative tie in with each other exactly, amplifications is where key areas of the lyrics relate to the narrative and disjuncture is where it doesn’t relate to the lyrics at all and is very abstract an unusual.

This is a disjuncture video which means that the lyric don't have anything to do with what is going on in the screen play the mise-en-scene is wrong and they don't have anything to do with each other, prodigy do this with their videos a lot like Radio Head and Pink Floyd.

This video is by Kate Bush and it is called Hound of love, it is a amplification video as it does have some correlation to the lyric like when they are running through the woods, it is a good video to show this as not everything that is mentioned on the lyrics is seen on the video but there are links to certain parts of it. Everything in the shots is right with the mise-en-scene but it does miss certain parts out

This Video is by Chris Rea and it is called Road to Hell, it is a good song for the illustration as what he is singing about is what is shown on screen with the traffic jams and the soldiers bit of paper. This video is odd as it shows like a projection screen with the video on with Chris stood in front of it from time to time playing the guitar, This is a conventions video and the video itself has something to do with the lyrics.

Our music promo conforms with the typical format of that of a professional music promo, we wanted to make sure that it conformed with what was expected as we wanted to show that we knew what we creating. To show the highest possible improvement we used all of the styles that applied to our Indie pop genre.  We challenged the convention by adding in a ghost, this is not something that you would tend to see in a typical music video. We thought this would give it a twist and that is would be something out of the ordinary. We filmed our performance in a warehouse which we thought was quite conventional as quite a few of the bands in out genre film the performance in a club or in a warehouse this is very similar to the music video from foo fighter and hall of fame by the script

This shot shows the warehouse with the generator behind, this is the typical warehouse setting that you would expect to see in an indie video, you can see the singer and the guitar player in the shot here, the shot is a medium as you can see part of his body and you can also see some of the background but the main focus is on the singer. The angle of the shot is at head height there isn’t a great gradient on the angle.

This shot is a good shot and we have also used this type of shot in our video, this is an unusual shot as it is concentrating on the guitar and what it is doing and not on the face or expression, you can also see the drum kit in the back. This is a mid-shot but not a conventional one as it concentrates on the guitar and not the player. This is a low angle shot but it is not looking up but the camera is just lowered.

This is a high angle shot with all of the band members shown, we attempted this shot as we thought it looked effective. We wanted to get all of the band members in and the open space around them. This was a good shot as it varied our types and this being a high shot we liked it and though it looked better than having just normal height shots. This shot shows that they are in a warehouse and it works with the mis-en-scene.

This is a very good shot of the drummer as it has to cymbals and the drummer in-between and the face of concentration but also the cool look. This is a lowered shot where the camera is lowered put still at the same angle, it is peering through the drums to give the audience a sense of being there with them.

 This shot shows all of the band and the lead singer, we used this shot like the drummer shot above. You can see the warehouse here, the lighting is good for the lights above them but we can infer that they have more high powered light behind the cameras to make sure the whole area is well lit up.

We also used this shot of the guitarist this is a low angled shot looking up at the guitarist playing his guitar. The shot also shows the drummer in the background but the main focus is on the guitarist. We liked this shot and so we decide that it would look good in our music video.